Avalon Holographics Launches NOVAC — The World’s First True Holographic Display
High-Fidelity Holograms for Digital Twins and High-Consequence Environments; New NVIDIA Omniverse Integration
Avalon Holographics releases NOVAC, the first commercially available, accurate holographic table display. For the first time, groups can visualize detailed holograms together, transforming their 3D content into mechanisms for high-powered decision-making without the need for glasses, headsets, or tracking systems that can leave them feeling worn out or nauseous. With the ability to leverage AI, digital twins, and more, NOVAC is a powerful way to gain insights and create experiences that enable people to do more with their data.
Because NOVAC is an accurate holographic display, it can deliver unparalleled real-time depth and accuracy without the stereoscopic tricks that limit experiences to a single person. Instead, multiple users can walk around the display at once as they explore different perspectives, just like they would with a real object. This freedom encourages real-time collaboration that not only gets everyone, from military commanders and doctors to factory executives, on the same page but also helps them retain more information as they do it.
“If you can’t see it, you might miss it,” says Wally Haas, President of Avalon Holographics. “NOVAC gives decision makers all the visual information they need to make the right choice — in a format that is as easy as using a TV. Groups can now simulate scenarios, assess risks, and adjust strategies on the fly, ensuring that everything from space missions to surgical training goes off without a hitch.”
NOVAC can be applied to any high-stakes environment where real-time insights are needed to gain confidence and clarity. With research funding from tier-1 contractors, NOVAC has already achieved success in the defense industry, where commanders are prioritizing next-generation visualization tools for situation awareness, mission planning, and other purposes. Because NOVAC can also ingest nearly any 3D asset, it is primed for any industry utilizing digital twins. A recent Omniverse integration will make this technology instantly valuable to executives in manufacturing, automotive, robotics, aerospace, and other industries, especially when paired with future voice command updates.
With 61 patents and $65 million in funding, Avalon is at the nexus of three rapidly accelerating markets (holographic, digital twins, and immersive experiences), which have projected growth rates between 25-40% over the next five years. As the creator of the first commercially available true holographic display, Avalon is uniquely positioned to open up new opportunities, bringing holograms to a much wider audience.
To build NOVAC’s successor, Avalon is actively raising USD 50 million in additional investment to accelerate the transition from projector-based holography to OLED-based tiles. When available, these 6-inch flat tile panels can be linked together to make massive tables, walls, and showroom displays at an accessible price point. Not only will this be effective for digital twin environments but also for immersive brand experiences in theme parks, esports, retail, and location-based entertainment.