Avalon Holographics Launches NOVAC — The World’s First True Holographic Display
High-Fidelity Holograms for Digital Twins and High-Consequence Environments; NVIDIA Omniverse Integration In Development
Avalon Holographics releases NOVAC, the first commercially available, accurate holographic table display. For the first time, groups can visualize detailed holograms together, turning their 3D content into mechanisms for high-powered decision-making without glasses, headsets, or tracking systems that can leave them feeling worn out or nauseous. With the ability to leverage AI, digital twins, and more, NOVAC is a powerful way to garner insights and create experiences that help people do more with their data.
Because NOVAC is an accurate holographic display, it can deliver unparalleled real-time depth and accuracy, without the stereoscopic tricks that limit experiences to a single person. Instead, multiple users can walk around the display simultaneously, exploring different perspectives, just like they would with a real object. This freedom encourages real-time collaboration that gets everyone from military commanders and doctors to factory executives on the same page and helps them retain more information as they do it.
“If you can’t see it, you might miss it,” says Wally Haas, President of Avalon Holographics. “NOVAC gives decision makers all the visual information they need to make the right choice — in a format as easy as using a TV. Groups can now simulate scenarios, assess risks, and adjust strategies on the fly, ensuring that everything from space missions to surgical training goes off without a hitch.”
NOVAC can be applied to any high-stakes environment where real-time insights are needed to gain confidence and clarity. With research funding from tier-1 contractors, NOVAC has already found success in the defense industry, where commanders prioritize next-gen visualization tools for situation awareness, mission planning, etc. Because NOVAC can also ingest nearly any 3D asset, it is primed for any industry utilizing digital twins. Avalon is developing an Omniverse integration, which will instantly make this technology more valuable to executives in manufacturing, automotive, robotics, aerospace operations, and more when paired with future voice command updates.
With 61 patents and $65 million USD in funding, Avalon is at the nexus of three rapidly accelerating markets (holographic, digital twins, and immersive experiences) with projected growth rates between 25% and 40% over the next five years. As creator of the first commercially available true holographic display, Avalon is uniquely positioned to open up new opportunities in each, bringing holograms to a much wider audience.
To build NOVAC’s successor, Avalon is raising USD 50 million in additional investment to accelerate the transition from projector-based holography to OLED-based tiles. When available, these 6-inch flat tile panels can be linked together to make massive tables, walls, and showroom displays at an accessible price point. This will not only be effective for digital twin environments but also immersive brand experiences for theme parks, esports, retail, and location-based entertainment.