ROGER GRACE ASSOCIATES PUBLISHES A COMPLIMENTARY FINAL REPORT ON ITS 26TH. ANNUAL MEMS INDUSTRY COMMERCIALIZATION REPORT CARD STUDY

The 2024 MEMS Industry Commercialization Report Card Study Results Point To MEMS Technology Reaching Mature Status, Its Technology Life Cycle

Roger Grace, President of Roger Grace Associates, the world’s leading marketing consultancy specializing in sensors and MEMS, has announced the publication of its complimentary and extensive Final Report for its popular 26-hour event—the annual MEMS Industry Commercialization Report Card Study (Report Card).   While the 2022 MEMS Industry Commercialization Report Card Study showed the unprecedented increase in virtually all of the 14 subject (a.k.a. critical success factor) grades from the devastating effects of Covid on the 2021 grades, the limited grade changes in the 2023 and 2024 Report Card demonstrated the resilience, stability, and maturity of the MEMS industry. They returned the aggregated final grade to B- from its underperforming grade of C+ in 2021.. This highly respected and highly regarded one-of-a-kind Study provides 65 extensive, insightful, and actionable verbatims that were received from the 41 experienced MEMS industry respondents, who had a combined experience of greater than 1,000 years. The initial and ongoing intent and objective in creating the Report Card has been to share with the international MEMS community the barriers, also known as critical success factors, in building a successful MEMS industry, and to provide valuable inputs to help participants succeed better based on past performance.

From its inception, the Report Card Study research process has adopted a hybrid approach, combining two popular market research vehicle concepts: the Delphi Process and the Mass Observation Process (MOP), which gained popularity in the UK before WWII. Both approaches utilize inputs from a limited number of highly knowledgeable industry experts, in contrast to popular opinion research vehicles, such as Gallup, Nielsen, and Harris Polls, which conduct numerous interviews to forecast/project an outcome with a certain degree of accuracy.

Mr. Grace stated…” It continues to give me immense gratification to offer to the members of the MEMS community this complimentary Report Card Final Report providing the results of this ongoing Study, which addresses the health of the worldwide MEMS industry’s commercialization activities. This is truly a “lessons learned” opportunity, and in the words of the famous philosopher George Santayana,” those who forget the past are condemned to relive it”. I was truly gratified to have received 65 verbatims from the Study’s 41 respondents and have included all of them in the Final Report.   I consider these verbatim to be of immense value since they were contributed by participants who have an average of 25 years of experience in the MEMS industry and who are recognized worldwide for their many valuable contributions. The true credibility of the Study and resulting Final Report resides in the fact that it collectively represents the inputs of over 1000 person-years of MEMS industry experience”.

Key takeaways of the Study’s final report include:

• Grade changes: a total of three one-grade changes in grades from 2023 to 2024, consisting of two one-grade increases (Profitability, Employment) and one one-grade decrease (VC Attraction)
• Significant increase in verbatims on AI from 2023
• Virtually no verbatims on the topic of Chips Act… considerable reduction from the previous year
• Challenges in VC Funding, driven by AI dominance in funding vehicles, demonstrate that MEMS startups must integrate AI into their offerings.
• MEMS suppliers need to add value by selling solutions and not components/devices
• Numerous verbatims supporting the technology life cycle maturity of MEMS
• High degree of positive correlation of letter grades and grade changes per year versus the corresponding socio/economic situation

He continued…”I believe that the Report Card Final Report will provide readers with valuable and actionable insights into the significant impact of COVID on grades in the current 2024 Report Card, enabling them to adjust their marketing strategies accordingly.   Most interesting and encouraging were the several verbatim which referenced the anticipated positive effects of the adoption of AI with MEMS, which is expected to drive further successful commercialization efforts”.

For a complimentary copy of the 2024 MEMS Industry Commercialization Report Card Study Final Report, please send your email request to Roger Grace at… rgrace@rgrace.com.